Friday, March 30, 2012

Helvetica
   During class, we watched a movie about the origin of Helvetica, a famous typeface. Helvetica originated in Switzerland in 1957. At first, Helvetica was known from a Latin word in Switzerland, pronounced “Helveticia.” Now, Helvetica is the common name of this typeface and means the Swiss. During the film, many different typeface designers talked about their work and the different fonts they had created. Helvetica brought the design style, Swiss design to popularity. Throughout the film, three different design styles are discussed; rational design, style movement and post modernism.  Many of the designers created these styles and have become famous for them. One of the most famous was Mossimo Vignelli. (http://en.wikipedia.org/wiki/Massimo_Vignelli) He was born in Milan in 1931 and here he became a graphic designer and excelled in the creation of different typefaces.
Another designer that appeared in the film was Wim Crouwel.  In 1963 he was one of the founders of the design studio, Total Design. In 1967 he designed the typeface New Alphabet.
Matthew Carter as well was a type designer. His career transformed from physical metal type to digital type design. http://en.wikipedia.org/wiki/Matthew_Carter
Lastly, Rick Poynor is a British writer on typography and visual culture.

Monday, March 19, 2012

During our color theory lesson, we learned multiple things about the dynamics of colors, how they are made, and the different effects colors do to the human mind and how they can dramatically influence mood. We learned the three primary colors; red, blue and yellow. And the three secondary colors are green purple and orange. These colors are created by two primary colors mixing, which makes tertiary colors. Next, we learned that additive color occurs when visable light is produced from different light sources, and eventually that subtractive color appears when light that is removed from the visible spectrum and creates colors. From this lesson, I learned mnay things however I was very interested in the fact that color could change moods, and create the impulse to buy things. Pink is supposably very soothing while blue and green are found to be calming yet unappetizing. We also learned that colors can appear as different colors when they are next to each other. We saw and example of an checkerboard in which the gray looked darker compared to the white, while when it was next to the gray it wasn't as dark. We also learned that a grey scale image is one that is made up of only black and white and a monotone image has tints and shades of one color.
Here is an example of a grey scale image:  
Here is an example of a monotone image:
Here is an example of an image that uses complimentary colors

Friday, February 24, 2012


Occupations
Actor:
Actors portray characters in stage, motion picture, television, radio and video productions using their voices, body gestures, and body movements to entertain, inform, and/or educate audiences. They read and rehearse their roles from a script that contains the lines, stunts, and cues of each character in the production. They wear stage makeup and clothing of the era of the character they are portraying. They may sing and dance during dramatic or comedy performances.
Portray characters using their voices, body gestures, and body movements
Read and rehearse their roles
Refine their acting skills
Work other jobs while building their career
Often are skilled singers, dancers, or musicians
Require years of training and practice
Attend acting workshops throughout their career
Earn $25,330 per year (national average)
About 17 percent are self-employed
Film and theater actors may work long irregular hours to meet production deadlines. Actors who travel to a location away from the motion picture studios to film a movie may be exposed extreme temperatures when working outdoors and encounter filming delays due to weather conditions. They must have the physical stamina and determination to work long hours until the director is satisfied with a particular motion picture sequence.
Child Care Assistants:
Child care assistants work with other assistants, teachers, and supervisors to plan and guide preschool age children in developmentally appropriate activities. These activities are designed to support, guide, and nurture children as they interact with others and their environment.
Interact regularly with children, parents, and coworkers
Plan and guide preschool age children in developmentally appropriate activities
Use play and learning activities that help kids relate to the world around them
May work early morning, day, or early evening hours
May work part or full time
Many have an associate degree
May need to know CPR
May need a license
Earn $16,570 per year (national average)
About 43 percent are self-employed
Art Therapists:
Art therapists use art projects, processes, and media to help people with cognitive disabilities, physical disabilities and/or emotional disturbance to better express themselves. Patients can learn to solve personal conflicts and improve self-esteem and personal growth by developing new skills to express their thoughts and feelings.
Help people with cognitive, physical and emotional disabilities
Part of a team of health education specialists
Work with patients in hospitals, nursing homes, and day care centers
Have a bachelor’s degree
Most are certified
Earn $32,540 per year (national average)